Rooted in warmth. Woven with purpose.

MaiMai began with a quiet dream and a pair of steady hands. Maija Balode, born and raised in a small Baltic town where winters linger and wool is a way of life, grew up surrounded by the comforting rhythm of handmade things. It was her mother’s needles that clicked through long evenings, stitching warmth and love into every sweater. In those gentle, everyday moments, something lasting took root—a love for knitwear, and a deep appreciation for things made with care.

Years later, while searching for her true calling, Maija came to a simple but powerful idea:
to create each person’s favorite sweater—one made only from natural materials, crafted to feel just right, and to last.
Not just a piece of clothing, but something familiar, grounding, and beautiful.

And so, MaiMai was born—named with affection, echoing her own name, and symbolizing the soft repetition of stitch after stitch, season after season.

The brand took shape in Ikskile, a small Latvian city surrounded by nature and calm. There, Maija established MaiMai’s own factory—a warm, light-filled space where her vision could take physical form.

Together with a team of ten, each with deep roots in the textile industry, she began building a brand defined by integrity, craftsmanship, and timeless design. Every piece is designed, tested, and produced in-house, allowing for complete creative freedom and a true connection to every garment made.

MaiMai isn’t about following trends. It’s about making things that matter. Using only natural fibers, the team creates knitwear that is soft on the skin, kind to the earth, and effortlessly elegant. Pieces that feel familiar from the first wear—like old favorites, yet entirely new.

At its core, MaiMai remains what it has always been:
a dream brought to life by hands that know the value of warmth.